A lot of time has been spent on the topic of fame recently. Fame is the new currency of success. Tiger Woods' life has been turned into a shamble due to fame. The White House security infrastructure was overcome by one couple's obsessive urge for fame. Two parents faked the disappearance of their son - via a seemingly dangerous balloon ride - for the sake of obtaining fame.
For some, it seems that fame is now really worth more than dignity, kindness, honesty, or even sanity. Because fame has become more accessible and ubiquitous, it is no longer untouchable or unreachable. Ironically, because of cable, reality television, YouTube sensations, etc. fame is now just one (potentially absurd) step away - where some are willing to do anything to touch it, to reach it, to capture it.
This increased value of fame makes digital social-media even more valuable. Beyond allowing us to connect with friends and family, platforms such as Facebook and Twitter allow us to simulate fame. These channels give everyone the ability to innocently, easily, and quickly gain a following. Facebook puts a face to this simulation. Twitter puts a number to it. When combined, we all now have the tools required to feel famous.