The time of gift-giving is upon us. This year's holiday season is especially prominent in mass media coverage because of the economic signals that consumer spending sends. Much will be known based on the purchasing results of this month.
This time-period is also vital on a microeconomic level. Within this holiday period new products will be heavily discussed, analyzed, and rated. It will be the make-or-break time for things such as the new Amazon Kindle.
So when you're standing in that long line at Macy's waiting to pay for a sweater, take comfort in knowing how powerful this potential purchase really is. This one month of magnified consumer whims will create ripple effects that will impact specific individuals, companies, industries, and even whole economies for years to come.