Chocolate-Covered Rice Cakes

In terms of taste, rice cakes offer the least amount of excitement among any snack. Usually rice cakes taste very much like a combination of bland white rice and cardboard. Their nutritional impact is minimal as rice cakes serve a purely utilitarian purpose, to satiate without fattening.

But today, for the first time, I tried chocolate covered rice cakes: Quaker Rice Cakes Chocolate Crunch. I was very pleasantly surprised. Although the amount of added chocolate is quite small, the overall experience is many times better. The improved taste combined with the traditional fulfillment turned rice cakes into a pretty good product.

Since rice cakes have been around for years, it's amazing that I haven't seen this variety in the past - although apparently the added flavors have been around for awhile as well. This little treat points out that a slight change can have a disproportionate impact on an old product or service - in the case of rice cakes, it has prolonged and enhanced the existence of a food-type that would have probably been extinct by now. This is what Twitter might do to SMS. This is what Gmail might do to email. This is something that offers countless opportunities for those willing to recognize and improve products that most overlook.

Mobile Matters

With the Palm Pre being released this weekend and the upcoming Apple announcements concerning new iPhone versions coming this week, I thought that this would be a good opportunity for me to give some advice to handset manufacturers and the mobile network operators that release the phones on their networks.

Since I won't be so arrogant as to assume what others value in their phones, I will give my personal top-ten phone features in regards to usage. I am a professional in my mid-20s, living in New York, and this is what I care most about in my mobile handset:

1. Voice. This is why I will never purchase the Palm Pre in New York as long as it's on the Sprint Network (my negative perceptions of the Sprint Network are a whole different story). With the mobile phone quickly replacing landlines, voice quality and reliability will grow in importance.
2. Keyboard. I type a lot. Unless a phone has a full QWERTY keyboard or something as simple and easy to use, I won't even consider it - important for 3, 4, and 5.
3. Corporate Email. This is one of the main features keeping me from getting an iPhone (besides the keyboard). Although the iPhone does support enterprise email capabilities - my company's IT department doesn't. I will not carry two phones.
4. Personal Email. This primarily includes Gmail but also my personal BlackBerry email.
5. SMS (Texting). All phones support this now. Pricing-plans might affect my decisions.
6. Mobile Internet. Reading the NYTimes.com and CNN.com fills idle time and is still in front of downloading applications for either of those two news sites.
7. Mobile Applications. Games, location-based services, and other types of apps are quickly rising on my list. This will be at #6 soon.
8. Performance. Speed and memory matter more and more as the Mobile Internet and Mobile Applications are beginning to push my phone to the edge.
9. Battery Life. I've learned to live with bad battery endurance.
10. Sexiness. Appearance does matter a little.

I know that a student or a soccer mom might have different preferences. For example, price isn't close to being in the top-ten for me. I also know that the list is somewhat messy, but so is the mind of a typical consumer.