Since I won't be so arrogant as to assume what others value in their phones, I will give my personal top-ten phone features in regards to usage. I am a professional in my mid-20s, living in New York, and this is what I care most about in my mobile handset:
- Voice. This is why I will never purchase the Palm Pre in New York as long as it's on the Sprint Network (my negative perceptions of the Sprint Network are a whole different story). With the mobile phone quickly replacing landlines, voice quality and reliability will grow in importance.
- Keyboard. I type a lot. Unless a phone has a full QWERTY keyboard or something as simple and easy to use, I won't even consider it - important for 3, 4, and 5.
- Corporate Email. This is one of the main features keeping me from getting an iPhone (besides the keyboard). Although the iPhone does support enterprise email capabilities - my company's IT department doesn't. I will not carry two phones.
- Personal Email. This primarily includes Gmail but also my personal BlackBerry email.
- SMS (Texting). All phones support this now. Pricing-plans might affect my decisions.
- Mobile Internet. Reading the NYTimes.com and CNN.com fills idle time and is still in front of downloading applications for either of those two news sites.
- Mobile Applications. Games, location-based services, and other types of apps are quickly rising on my list. This will be at #6 soon.
- Performance. Speed and memory matter more and more as the Mobile Internet and Mobile Applications are beginning to push my phone to the edge.
- Battery Life. I've learned to live with bad battery endurance.
- Sexiness. Appearance does matter a little.
I know that a student or a soccer mom might have different preferences. For example, price isn't close to being in the top-ten for me. I also know that the list is somewhat messy, but so is the mind of a typical consumer.