Sports comparisons, analogies, and metaphors are often used to symbolize the ins-and-outs of business - e.g. the home run, the slam dunk, the batting average, home-field advantage, winning percentage etc. For many, sports is the ultimate representation of the real world, in particular for the world of commerce.
Although themes from sports do often work for representing reality, one fundamental concept is treated very differently in business - the concept of failure. An basketball player that misses 60% of his three-pointers is considered a resounding success. A baseball player who doesn't hit the ball 70% of the time is considered to be pretty good.
A management consultant or marketer who experiences such failure would be considered...a failure. So let's not get carried away with with using sports as the ultimate symbol, because if we did, we'd be living in a much more mediocre world.