I like Conan O'Brien. I really do. But I just couldn't watch him every night. Maybe once or twice a week...but not every night. I fall smack-dab in the middle of this group - I find the man funny and entertaining, but he's just a small part of my much larger media-drenched existence.
What I will miss about his Tonight Show is the comforting consistency of a light and fluffy, nightly broadcast. That's why Jay Leno was successful, he gave this comfort to those who weren't as media-drenched as my generation is - to those who would tune in 3 or 4 times a week.
I believe Conan will be much more successful on cable - particularly on a channel like HBO - where advertising pressure and viewership quotas are less important, where the quality of the entertainment draws viewers to purchase subscriptions, and where comforting consistency could be an important component of a larger entertainment portfolio.