Thursday, June 25, 2009

Get Them While They're Young

When I was a child I remember being able to eat near infinite amounts of junk food - primarily sweets. Although my sweet tooth seemed insatiable, I was more picky about real food and would reach a state of fullness much sooner when eating a regular meal. On the other hand, eating an entire chocolate-bar was completely effortless.

Today, I can control my junk food intake. I can reach a point of satiation after a reasonable portion. This transition doesn't seem to be atypical and marketers/food producers know this very well. This is why sweet food is one of the top products advertised and sold to children. It's easiest to produce and sell a cash-cow product like Froot Loops to children and then hope that nostalgia will bring them back as adult-consumers.


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